By: John Rauser - Farecast Fareologist
It has been a long time since I’ve been able to post about fares coming down, but that’s just what I’ve been seeing over the last few days. Though fuel costs are still high it doesn’t surprise me to see some fares retreating from their peaks. With US consumer confidence near historic lows, sensible leisure travelers at the margins are simply going to opt for staycations rather than stretch their already thin budgets to the breaking point. The airlines know this, and just as sensibly they’ve been reducing capacity. Striking the right balance between price and capacity is difficult, and where the error is on the side of too much capacity, the airlines may end up reducing prices to keep their planes full.
Positive Signs
Over the last few days we’ve seen prices fall for a broad range of cities across the US, for travel in the next three months.
On Tuesday a number of Chicago routes saw decreases due to a fare sale launched by American. Compared to the prior day, Chicago to Newark was down $78 on average, Chicago to LAX was down $45, and Chicago to Boston was down down $28. Other big movers included trips to Las Vegas from East Coast cities like Philadelphia and Baltimore, where many date combinations fell $150.
Yesterday the West Coast was seeing the drops, travel to and from LAX in particular. Trips from LAX to places as far flung as Seattle, Denver and New York fell between $23 and $73 on average overnight, with many New York itineraries down $140.
Hawaii Update
The other good news is that things are slowly getting more reasonable for travel to Hawaii. You may recall that in the wake of ATA and Aloha’s collapse, the average fare from the mainland to Hawaii was up 25% over 2007.
However, over the last few weeks, prices have been trending down, though mostly for cities on the West Coast. To take one example, here’s a chart showing the prices for travel from San Francisco to Honolulu for 2007 and 2008.

You can see that while 2008 fares are still far above 2007 levels, they have been trending down over the last month or so. This is the case all up and down the West Coast. The average Seattle to Honolulu ticket is currently below $680, having peaked above $800. Similarly, the average fare for Hawaiian trips from both Los Angeles and San Diego has dropped over $100 in recent weeks.
To be clear, airfares to Hawaii are still plenty expensive, but at least they are heading in the right direction.
A Personal Anecdote
I’d like to end with a personal success story. Each summer a group of group of guys I worked with during the dot.com boom gets together for a BBQ. I wasn’t sure I was going to make it this year, as the cheapest non-red-eye tickets I could find were $450. In my last post I suggested that prospecting for last minute deals might be your best strategy for getting a ticket at a price you’re comfortable with. Sure enough, once inside of 21-days-to-departure, prices took a tumble, and are now under $300. I’ll have to return on a Thursday, which is less than optimal, but my experience shows that flexibility and perseverance can make a big difference in the current circumstances.