By: Mike Fridgen - VP Marketing & Product Development
Based on feedback from our most frequent visitors, we have changed our airfare prediction and hotel rate key colors to match up with the familiar stoplight metaphor. As we’ve started embedding our prediction arrows on pages where the icons aren’t supported by a textual explanation, it became even more important that the colors, along with the arrow itself, were as intuitive as possible. In a recent survey, over 70% of respondents indicated that the red/down arrow and green/up arrow best matched the prediction meaning and tips. The same was true for the hotel rate key.
New prediction colors:
New rate key colors:
It’s our aim to provide the most intuitive, smart travel search experience possible and that means listening and responding to your feedback. We hope this change makes searching with us just that much easier.